I get this newsletter: Good Experience – the part about Graphic Designers resonated with me.
Create a good customer experience.
Which is to say, many companies base their user experience on the wrong things: office politics, “me-too” reactions to competitors, the “rules” of information architecture tactics, inertia (“we’ve always done it this way”), the ego of the graphic designer (who just wants to work at a print magazine), serving advertiser interests at the expense of the user, and a dozen other excuses for why they just can’t afford to pay attention to the customer.