September 10th, 2012

What gets measured, gets improved

It’s not a new concept.

“What gets measured, gets improved”

Feels like Seth is talking to me today when he asks “What to obsess over

"I'd have you obsess about things that are a lot more difficult to measure. Things like the level of joy or relief or gratitude your best customers feel. How much risk your team is willing to take with new product launches. How many people recommended you to a friend today...

What are you tracking? If you track concepts, your concepts are going to get better. If you track open rates or clickthrough, then your subject lines are going to get better. Up to you.

We are building a new product at BootsnAll that I think can have a big impact on the world. We’ve been discussing internally – “What should we measure?” – Thanks for responding Mr Godin with this blog post!

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